There is no guide for this game yet. But apparently it is EASY POINTS! 

Community Member - 15 points

Create or use an existing account to sign into EA Nation

Active Community Member - 20 points

Participated in any Community Day. Visit NeedforSpeed.com for more info.

Freeze! Hold it right there! - 25 points

Take a Photo and upload it to NeedforSpeed.com

Learner's Permit - 5 points

Acquire your first car in Career Mode

Apprentice Mechanic - 5 points

Customize a car in Career mode.

Meet Zack - 10 points

Face off against Zack in 'Rush Hour'

Meet Carmen - 10 points

Face off against Carmen in 'The Game'

Meet Hector - 10 points

Face off against Hector in 'Versus'

Meet Nickel - 10 points

Face off against Nickel in 'Road Rage'

Meet Rose - 10 points

Face off against Rose in 'Rollercoaster'

Zack Trap - 25 points

Complete the Zack sequence in 'The Trap' mission.

Bowling with Hector - 25 points

Complete the Hector sequence in the mission 'Kingpin'

To Protect and Serve - 25 points

Complete the Carmen sequence in the mission 'Rematch'

Nickel and Dimes - 25 points

Complete the Nickel sequence in mission 'Payback'

2 Birds, 1 Stone - 25 points

Complete the mission 'Double Trouble'

Gold Coast to Ocean - 15 points

Dominate the Gold Coast to Ocean event

East Fasulo Bridge - 15 points

Dominate the East Fasulo Bridge event

Pine Creek & Douglas - 15 points

Dominate the Pine Creek & Douglas event

South Canyon Hwy - 15 points

Dominate the South Canyon Hwy event

East I-5 - 15 points

Dominate the East I-5 event

Bay Drive & Harbor - 15 points

Dominate the Bay Drive & Harbor event

Tri-City Run - 15 points

Dominate the Tri-City Run event

North River Expressway - 15 points

Dominate the North River Expressway event

Lose the Eye in the Sky - 25 points

Escape from a helicopter in a successfully completed pursuit. (Must be Career level 8 or greater)

Path of Destruction - 10 points

Disable 10 Police Cars in a Pursuit and successfully evade in Career

Get out of the way! - 5 points

Avoid 5 Road Blocks in a Pursuit and successfully evade in Career

Aficionado - 10 points

Purchase or win any 5 cars for your garage.

Keys to the City - 5 points

Unlock Port Crescent in Career

Branching out - 10 points

Unlock Sunset Hills in Career

Window Shopper - 20 points

Discovered all 3 Pro Shops in Career

Nothing Stock - 20 points

Discovered all 3 Tuning Shops in Career

Retired - 40 points

Finish the Career Story

Hired Goons - 20 points

Takeout all the 'Goons' in Career

5 Finger Discount - 20 points

Complete all Hot Car Missions

Chase or be Chased - 20 points

Win all the Highway Battles in Career

Own the Road - 25 points

Dominate 25 events in Career

Completionist - 100 points

Complete all events in Career.

Unstoppable Force - 10 points

Avoid 50 Road Blocks in Career

Wasting Tax Dollars - 20 points

Get $100,000 Cost to State in a single pursuit and evade

Spiked Punch - 10 points

Avoid a spike strip in a Pursuit and successfully evade in Career

Love thy Tires - 15 points

Avoid 12 Spike Strips total in Career pursuits

Lose the Fuzz - 10 points

Successfully complete 5 Pursuits

Most Wanted - 100 points

Successfully complete 50 Pursuits

Scrapheap - 25 points

Disable 100 Police vehicles.

Crossing the Line - 10 points

Win a Ranked Multiplayer Cops and Robbers event

First! - 10 points

Won a Multiplayer Ranked Game

First of Many - 15 points

Win a Ranked Multiplayer event against 7 human players

Among the Best - 25 points

Won 25 Ranked Multiplayer events

Notorious - 50 points

Finish 119 Multiplayer Races in any position

Cat and Mouse Virus - 5 points

Infected with the Cops and Robbers virus by another player in a Cops and Robbers event