There is no guide for this game yet. But apparently it is EASY POINTS!
Defend Rivendell - 5 points
Complete Good Rivendell with all bonus objectives (Level 1) Unlocks Hero: Hadhod
Istari Power - 5 points
Purchase first player power
Clear the High Pass - 5 points
Complete Good High Pass with all bonus objectives (Level 2)
Cleanse the Ettenmoors - 10 points
Complete Good Ettenmoors with all bonus objectives (Level 3)
Reclaim the Blue Mountains - 10 points
Complete Good Blue Mountains with all bonus objectives (Level 4) Unlocks Hero: Maur
Secure the Grey Havens - 10 points
Complete Good Grey Havens with all bonus objectives (Level 5)
Rescue Celduin - 15 points
Complete Good Celduin with all bonus objectives (Level 6)
Defend Erebor - 20 points
Complete Good Erebor with all bonus objectives (Level 7)
Assault Dol Guldur - 30 points
Complete Good Dol Guldur with all bonus objectives (Level 8) Unlocks Hero: Idrial
Destroy Lothlorien - 5 points
Complete Evil Lorien with all bonus objectives (Level 1) Unlocks Hero: Krashnak
Demolish the Grey Havens - 5 points
Complete Evil Grey Havens with all bonus objectives (Level 2)
Scour the Shire - 10 points
Complete Evil Shire with all bonus objectives (Level 3)
Ravage Fornost - 10 points
Complete Evil Fornost with all bonus objectives (Level 4) Unlocks Hero: Thrugg
Commandeer the Old Forest Road - 10 points
Complete Evil Mirkwood with all bonus objectives (Level 5)
The Dragons of Withered Heath - 15 points
Complete Evil Withered Heath with all bonus objectives (Level 6)
Pillage Erebor - 20 points
Complete Evil Erebor with all bonus objectives (Level 7)
Crush Rivendell - 30 points
Complete Evil Rivendell with all bonus objectives (Level 8) Unlocks Hero: Olog
Captains of the West - 25 points
Complete Good Campaign Unlocks Hero: Berethor
Cover the Lands in Darkness - 25 points
Complete Evil Campaign Unlocks Hero: Tumna
Servant of the Secret Fire - 80 points
Complete Good Campaign without a Hero dying Hero: Mektar
Servant of the Shadow - 80 points
Complete Evil Campaign without a Hero dying Hero: Urulooke
Sergeant - 15 points
Win 1 Versus game
King of the Hill! - 15 points
Win 1 King of the Hill game
Capture and Hold - 15 points
Win 1 Capture and Hold game
Middle-earth Financier - 15 points
Win 1 Resource Race game
My Heroes!!!! - 15 points
Win 1 Hero Vs Hero game
General - 30 points
Win 10 Versus games Unlocks Hero: Ohta
King of Kings - 30 points
Win 10 King of the Hill games Unlocks Hero: Fhaleen
Capture them all!!! - 30 points
Win 10 Capture and Hold games Unlocks Hero: Avatan
Entrepreneur of Middle-earth - 30 points
Win 10 Resource Race games Unlocks Hero: Celebrim
My Heroes are better than yours - 30 points
Win 10 Hero Vs Hero games Unlocks Hero: Felek
Good Practice - 5 points
Win 1 Single Player Skirmish game
The Hobbit and the Troll - 50 points
Win a game against someone 20 places higher than you
In need of a lesson - 0 points
Lose 10 Multiplayer matches in a row
Try a tutorial - 0 points
Lose to someone ranked 20 places below you