New IP is always risky business when you buy a new game. It requires a leap of faith to spend sixty dollars. I actually require a leap of faith when I spend a tenner at the kebab shop after a night out. So when a new IP is announced, it takes a lot to get me interested. Take for example Dishonored here...
A nice new game with a few concept shots and nothing much else. There is a video, but wait. The video shows two guys showing the concept shots.